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The Blog Life

Goodbye - An Alameda Sunset

Gusto Lopez

Him: I know you have to go but these sunsets...our home...nothing will be the same until you return.

Her: I know...I promise that I'll come back. This is just something I have to do. Wait for me cause I'll never stop loving you.

Him: I already miss you.

Her: My plane is boarding...goodbye.

Him: Goodbye honey...

Him: Wait...

Her: (Phone Hangs Up)

Love Was In The Air!

Gusto Lopez

Slowly mowing through all of the editing projects that I have on my plate. 

I had the pleasure of filming this beautiful couple's wedding at the Marc Hopkins Intercontinental Hotel in San Francisco. The climate proved to be a bit of challenge for those pesky outside pictures; it was a tad on the windy side. Aside from that little hurdle, the entire evening was amazing! Love was in the air, friends and family from everywhere and many beautiful memories were made & captured! 


Natalie & Michael - Mark III: Magic Lantern Edition - Video Still 

Natalie & Michael - Mark III: Magic Lantern Edition - Video Still 


Gusto Lopez

I love rummaging through old shots and finding something new and interesting. Again, I could not decide which color scheme works best. 

Another Trip to Yosemite

Gusto Lopez

No matter how many times one goes to Yosemite, the spectacular views will always leave you in awe. 

"The woods are lovely, dark and deep. But I have promises to keep, and miles to go before I sleep." Robert Frost


Get...That...Dirt Off My Folders

Gusto Lopez

While running a search for recent images to edit, I came across a couple of old files that I had snapped while working with a friend of mine months ago. I was pleased with the results after some editing in Photoshop.

We snapped these in the studio with a single strobe and a beauty dish. The camera used was a Canon 7D with a 30MM Sigma. 

A Finished Product

Gusto Lopez

There is nothing more rewarding than completing a personal project. This is definitely a project that I'm pretty content with minus the presence of me onscreen, haha. Overall, the shots worked out pretty well and I think the story is clear or clear enough. I think more could have been done but with limited resources and time, this is what we ended up with. 

A Sunday Afternoon Shoot

Gusto Lopez

A sunday afternoon shoot. It's always fun working with natural light. 

For Those Deadlines

Gusto Lopez

With each shoot, I continue learning more about filming in a very efficient manner. For a recent short film project, my camera partner and I wrote down each of the files or scenes we liked most so that we had an easier time in post.

Now, as an editor, you must review all of the footage cause you never know what you will find but if you have a deadline, the referencing of the good files makes the post process go by so much faster. 

The final edit is coming soon!

Screen shot 2014-05-08 at 3.39.36 PM.png

WePay - Awesome Service & Awesome Team!

Gusto Lopez

A few weeks back I had the pleasure of working with the company WePay. I started using their service over a year ago and while my business is one that fluctuates from month to month, I slowly began sending my clients invoices via WePay. I really liked using their service cause of how easy it was to send an invoice and none of my clients experienced any issues paying the bill - always a perk for a business owner :). 

Well recently they had a big event at their office and I was asked to come onsite to chat with Bill (CEO) in front of the entire company about my experiences with WePay. It was a bit nerve wracking but overall, the WePay team is an awesome crowd!  I was also asked to capture some images and video while there. 

Now I'm in the process of putting together a short video from the footage I captured. The final copy is coming soon! 

Meet the Rad Owner of Cafe St. Jorge, Andrea De Francisco

Gusto Lopez

A couple of weeks back I was contacted by this rad girl, Andrea De Francisco. She had come across my posting offering Kickstarter video production on Craigslist. The funny thing was that I had a project already scheduled for the Monday she needed to shoot but luckily for her, the client I had scheduled to shoot with ended up flaking. Serendipity or maybe you can just chalk it up to coincidence. 

We agreed to start shooting at 6:30 AM, yep...we're both early birds and you know what they say, the early bird needs a lot of coffee or some sort of energy supplement to get through the day. That's a saying, right??? We met at her old place of employment, The Grind located in the awesome Lower Haight district in San Francisco, CA. She was easy to direct, open to ideas and just overall, a very cool person to work with. 

From there we hit the location of her future cafe located at 3438 Mission Street in the beautiful Mission district of San Francisco, CA. We shot there for a few minutes and then headed to Dolores Park. The sun was shining and the 420 party goers from days before had left a nice mess but we made do. 

The result was this final video that Andrea will be using to kick off her Kickstarter campaign. It's always a pleasure to work with ambitious people that have made up their mind to chase down their dream. These people make my work fun and I leave even more inspired to continue with my pursuit for my own dream!